Sleepover Sweet?

Kids' birthday parties have always been an opportunity to be a bit excessive and over-the-top, at least for people with the means, but shows like My Sweet Sixteen on MTV have taken it to another level. Alton Towers in the UK have picked up on this trend and have created a Sleepover Suite. It costs about GBP 350 per night.

They've created quite a smart suite. Here's a section from the Springwise post that describes the room:

With more and more parents keen to outsource the noise and mess, Alton Towers has stepped up to the plate to fill a gap in the market. The latest suite to be added to the Alton Towers Hotel is the Sleepover Suite. A themed room designed to hold the ultimate girls' night-in, where up to six friends can share an evening of deluxe, unadulterated and uninterrupted fun. Picture a sound-proofed, bright pink room, enabling a night of blaring pop-music and girly shrieking. The suite is divided in two – an area for partying and a section for sleeping. The party section features a state-of-the-art home entertainment system with a plasma TV, a Sony PlayStation, a mini-dance floor, a karaoke machine, a pink fridge brimming with ice cream and chocolate and a library of chick flicks for an all night movie marathon.

The sleeping section includes six Chill-out beds by SilentNight which can clip together to make one. The bathroom area is girl-party friendly with wall-to-wall mirrors, dressing tables and lots of complimentary pampering products from UK health and beauty outlet Superdrug. The opportunities for cross promotion with other brands is limitless.

Via Springwise.