Sunday, November 12, 2006

Great, Innovative Stuff for Nike Golf

Nike worked with a company called Altitude to re-think golf tees, to better work with their new clubs. Altitude came up with 33 interesting concepts, below are a few, and their descriptions.

GENIE
This design's upper torso is comprised of a recycled cellulose powder that disintegrates upon impact. The bottom half of the tee is made with a compressed time-release fertilizer that remains in the ground to nourish the course.



SPLINE
This design cradles the ball and moves it away from the stem, reducing club interference. A hole through the top reduces ball friction. Scored lines denote heights for different clubs or golfer preference.



MOJO
The bright orange "power core" of this design suggests performance and increases visibility. The unique hourglass shape produces an oversized hole for friction management and easy removal from the course.

MOJO INTERIOR
Since this design is intended for "magic seekers," we suggested that the liquid center be brewed from Tiger Woods' sweat, turf from Old Scotland, sand from Pebble Beach, and tears from the Nike Goddess.



CARD
This flat design enable easy storage, provides an area for advertising, and allows for play on all course environments. Fit the holes over the bumps, as you would the strap of a baseball cap, to adjust the height.


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